Web Hosting Providers

To make your web site visible to the world, you'll have to store it on a web server.

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Hosting your own Web site

Hosting your web site on your own server is always an option. Here are some points to consider:

Hardware Expenses

To run a "real" web site, you will have to buy some powerful server hardware. Don't expect that a low cost PC will do the job. You will also need a permanent (24 hours a day ) high-speed connection.

Software Expenses

Remember that server-licenses often are higher than client-licenses. Also note that server-licenses might have limits on number of users.

Labor Expenses

Don't expect low labor expenses. You have to install your own hardware and software. You also have to deal with bugs and viruses, and keep your server constantly running in an environment where "everything could happen".

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Using an Internet Service Provider

Renting a server from an Internet Service Provider (ISP) is a common option.
Most small companies store their web site on a server provided by an ISP. Here are some advantages:

Connection Speed

Most ISPs have very fast connections to the Internet.

Powerful Hardware

ISPs often have powerful web servers that can be shared by several companies. You can also expect them to have an effective load balancing, and necessary backup servers.

Security and Stability

ISPs are specialists on web hosting. Expect their servers to have more than 99% up time, the latest software patches, and the best virus protection.

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Things to Consider with an ISP

24-hour support

Make sure your ISP offers 24-hours support. Don't put yourself in a situation where you cannot fix critical problems without having to wait until the next working day. Toll-free phone could be vital if you don't want to pay for long distance calls.

Daily Backup

Make sure your ISP runs a daily backup routine, otherwise you may lose some valuable data.

Traffic Volume

Study the ISP's traffic volume restrictions. Make sure that you don't have to pay a fortune for unexpected high traffic if your web site becomes popular.

Bandwidth or Content Restrictions

Study the ISP's bandwidth and content restrictions. If you plan to publish pictures or broadcast video or sound, make sure that you can.

E-mail Capabilities

Make sure your ISP supports the e-mail capabilities you need.

Front Page Extensions

If you use FrontPage to develop your web site, make sure your ISP supports FrontPage server extensions.

Database Access

If you plan to use data from databases on your web site, make sure your ISP supports the database access you need.

Next Chapter »

Brand Identity design or Corporate Identity Design – reflecting owner’s philosophy

Identity is a phenomenon that marks with a question who are you? Identity reflects your character, your philosophy, and off course a brief about who are you. In case of business, your corporate identity mark shows your business procedure, business product or service, business or service place and the nature by which you can segregate yourself from your competitors. There are several instruments, by which you can advertise your identity like logo, brand material, advertising or marketing materials.

Designing all these things comprising your definite identity is a task that could be performed by only the digital artists having the ability to visualize you with an inner eye.
The designing, as a whole, granted for the task of digital artists or graphic designers.
The designer who will be designing your brand identity has to extract everything you can express or you want to advertise. He has to think and discuss the layout, the color, the shape, the letters, and the font. In a combination the look has to be dignified, bright, glamorous but as well as professional.
If a logo is designed let the logo design express your brand, your service or product and specialized character why this brand differ from others. It may be expressed with an identifying color, font, shape or a little tag/slogan. The color or color combination will introduce your identity; the font will express your identity even if the brand name goes similar with others. A little tag or slogan will be a catchy word which will attract people to search for your product.



This combination may be abducted to other instruments like product designing or package designing, kiosk design or business show-room exterior or interior design, flairs or pamphlets designing,, brochure designing and most importantly everywhere in the web-world. Even in cases of personal identities like visiting card, business cards, souvenirs, letter-heads and other contact forms.