e-Commerce website design involves more than simply creating pages
that will attract visitors. That’s important, of course, but how your
website treats customers once they’ve arrived on a page is of equal
importance.
You want the right tools for the job, and you need to know how best
to apply them while trying to secure not only their purchases, but also
their membership and brand loyalty. This helps ensure that your buyers
will keep coming back for more repeat sales, allowing your business to
grow and expand.
Few e-Commerce Features to Know
If your e-Commerce website is attractive, user friendly, and easy to
navigate that’s great, but if you neglect any of the following, you will
likely experience a reduction in sales.
It is always a good idea to check your site with Page Speed (or any of these other speed tools)
before you open for business. If your pages take more than 3 seconds on
average to load, you will not only lose potential customers but also
your rankings in search engine results. More related posts:
FAQ pages are great time-saving tools and can help you address your
customers’ concerns and questions without having to deal with them
individually. FAQ pages can address product features, product return
options, payment methods, or more. They are one way to provide great
customer support.
If your website is not mobile-optimized (mobilegeddon,
anyone?), you could risk losing a large segment of your potential
customers: the "mobile shopping" crowd. Ensure that the theme you use is
a responsive theme.
Make sure your e-Commerce website includes a customer review
page. Make it easy for shoppers to add their comments and opinions and
see what others have to say. Customer reviews can provide useful
information to the store owner as well but do note that many would only
opt to write a review when something is wrong.
Still, the option for customers to voice their opinion should always be available.
Don’t let a cumbersome checkout process ruin what might otherwise be a
pleasant shopping experience for your customers. If it is complicated
at all, it could result in an abandoned cart, and one less repeat
customer. Keep it simple, straightforward, and secure.
Trying to give your customers an excellent e-Commerce experience can
be a lot of work, which is why if your budget permits, it is worth
investing in a WordPress theme that can do most of the hard work for
you.
Atelier is one of the most popular multipurpose e-Commerce WordPress
theme today. It is clean and elegant yet customizable for that added
flexibility to personalize the theme to your heart’s content. If
creating a slick and satisfying e-Commerce experience is what you have
in mind, Atelier is the solution.
The 80+ layout variations you have to work with will make it easy to
create a website that will draw in PC and mobile shoppers. It also
features a multitude of shop styles, cart styles, and product page
types, and YSlow and Page Speed functionality is at your fingertips to
ensure your pages will always load with lightning speed.
Shopkeeper was specifically created for the e-Commerce niche, and its
authors relied on feedback from several thousand ThemeForest customers
to create this beautiful, fully responsive WordPress theme. Powered by
WooCommerce, you can sell just about anything, collect payments, arrange
shipping, and manage your store inventories, all from the comfort of
your computer.
Shopkeeper offers a wide assortment of customizable, pre-built
layouts, fully customizable headers, and grid and masonry presentation
styles. Visual Composer and Revolution Slider also comes with the
package. The theme also receives regular performance updates and its
flexible framework allows it to be used for types of website genres as
well.
There are a number of things that can make a WordPress theme a best
rated top seller. In the case of Enfold, ThemeForest’s best seller, ease
of use places it at the top spot. This theme’s page builder is one of
the easiest tool of its type to use in the world of WordPress premium
themes.
Since neither coding or rocket science is required, a beginner can
create a quality online store in a short time, and more experienced
website designers will notice a significant improvement in productivity
over the course of the design effort. Enfold offers tons of features and
variations, and the support is excellent.
Choosing a hosting solution should include domain name
registration.
Your domain name should be easy to remember and easy to type.
What is a Domain Name?
A domain name is a unique name for a web site, like www.freelancerdeepak.com.
Domain names must be registered. When domain names are registered, they are
added to a large domain name register. In addition, information about the web site,
including the IP address, is stored on a DNS server.
DNS stands for Domain Name System. A DNS server is responsible for informing
all other computers on the Internet about the domain name and the web site
address.
Registering a Domain
Domains can be registered from domain name registration companies.
These companies provide interfaces to search for available domain names, and
they offer a variety of domain name extensions that can be registered at the same
time.
Choosing a Domain Name
Choosing a domain name is a major step for any individual or organization.
New domain name extensions and
creative thinking still offer thousands of excellent domain names!
When choosing a
name, it is important to consider the purpose of a domain name, which is to
provide an easy way to reach your web site.
The best domains have the
following characteristics: Short - People don't like to type long domain names! A short domain name is easier
to type, read, and remember. Meaningful - A short domain is nothing without meaning,
34i4nh.com is not easy to enter or
to remember. Select a domain that relates to your site in a way that people will
understand. Clear - Clarity is important when selecting a domain name. Avoid
a name that is difficult to spell or pronounce. Exposure - Names that are short and easy to remember are an asset. In addition to
visitors, also consider search engines. Search engines
index your site and rank it for relevance against terms people search for.
In order to maximize your sites exposure, consider including a relevant search
term in your domain. Of course, only consider this if it still
maintains a short, clear and meaningful domain name.
Sub Domains
Most people are unaware that they use sub domains daily.
The famous "www" of the World Wide Web is an example of a sub
domain. Sub domains can be created on a DNS server, and they don't need to be
registered with a domain name registrar, of course, the original domain name needs to
be registered before a sub domain could be created.
Examples of sub
domains used on the internet are http://store.apple.com and http://support.microsoft.com.
Sub domains can be requested from your web hosting provider.
False Domain Names - Directory Listings
Some providers will offer you a name under their own name, like:
www.theircompany.com/yourcompany/
This is not a real domain name, it is a directory - and you should try to
avoid it.
Directory domains are not desirable, especially for companies.
Typically, directory domains are used for
personal web sites and free web sites provided by an ISP, you may have seen
www.theircompany.com/~username as an address.
Competition in
domain name registration has resulted in a dramatic decrease in pricing, so
domain sharing is not common, since it is possible to register a domain name for
only $15 per year.
Expired Domains
Another source for domain registrations is expired domains.
When you register
a domain, think of it as a rental, assuming there are no legal or trademark
issues with the domain name, you are free to use it as long as you continue to
pay the yearly fee (you can now register in advance as many as 10 years).
Some people register domains as speculators, hoping that they can later sell
them, while others may have planned to use a domain and never had the time. The
result is that domains that were previously registered, become
available again.
Use Your Domain Name
After you have chosen and registered your own domain name, make sure you
use it on all your web pages, and on all your correspondence, like e-mail and
traditional mail.
It is important to let other people be aware of your domain name, and to inform your
partners and customers about your web site.
